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It was the first social media platform to launch ads , and it has since become a benchmark for how other social sites run their ad algorithms. Even with algorithm changes, Facebook is still a powerhouse for growing your social reach.
And they grew to this size within the span of 13 years. According to TechCrunch, no other platform has reached this many monthly active users:.
That represents roughly 3 million businesses that use Facebook strictly for marketing purposes. But even if paid ads go the way of the dodo, there are still plenty of ways you can use Facebook to market your business.
Here are 15 Facebook marketing strategies that will grow your business. And yes, they actually work. Before I get to all of that, however, I want to mention something important about the setup process.
For the majority of people reading this, you will probably fall under the Local Business or Brand categories. Local businesses, for example, will have a section for a physical location listing, while an online brand will not.
I use my headshot. They have a clear logo for their profile picture, and they include a CTA image as their cover photo:.
You can also use it show off your creative side. You can link these to any number of things like a landing page on your website, a contact form, a video, or an opt-in page.
This goes to show that there are no hard-and-fast rules for your CTA. They have separate tabs that include information about them, videos, posts, and a community page, which tell you even more about the company.
This is your chance to test out different formats that your audience will love. Start with some link-based or visual content like a business update :.
Or post something funny. This will keep your post from looking cluttered. Plus, it will put the focus back where it belongs: on the image and the headline.
If you want to include a separate link other than the one that Facebook populates for you, then you can use a URL shortener like Bitly. This not only saves you time and energy, but it can also promote brand loyalty and help users feel included.
One of the easiest ways to do this is by having users share photos of interactions with your brand or product. Customers can then use the tag to post user-generated content.
This allows users to search through all posts relating to your brand. It also lets you easily search through images that you might want to consider re-posting on your own page.
Creating a hashtag that your company and other users can search for is essentially free advertising. If you already have a popular brand slogan or phrase, consider making that your branded hashtag.
Coca-Cola successfully accomplished this with their hashtag, ShareACoke. One of the best ways to do this is to only post during peak days and hours when your followers are online.
According to SimplyMeasured , the worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post.
The hour between of and AM correlates with the time of day when people are getting ready for work or commuting to their jobs and checking social media for the day.
And AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post.
You can find when your followers are most active in Instagram Insights , so your best days and times to post might be a bit different depending on your specific audience.
Schedule your posts to go live during these days and times with a tool like Hootsuite , CoSchedule , or Sprout Social.
The research also shows that you should post between one and two times per day, but no more or less. When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting or your posting frequency is affecting things.
Track your follower growth rate with a tool like Influencer Dashboard. You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing.
The average CTR on Instagram is 0. The more effective your Instagram marketing techniques on your audience, the higher your CTR will be.
Instagram has dominated the social media world. This will give you tons of free tools and insights. Next, start taking advantage of those free tools.
Post product teasers to urge people to buy your products or services without being overly pushy. Turn your posts into sponsored ads to reach target audiences that may not be following you yet.
One post might just have them hooked. Use Instagram Stories to post behind-the-scenes photos or videos. DigitalMarketer shows off how seamlessly content and social media come together in their Facebook post.
Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience. Share your own industry tips and tricks, and decide whether you want to share text-only statuses something we should probably all consider every once in awhile or create branded graphics or videos to accompany them.
Want a surefire way to grab user attention and increase engagement? Host a contest or giveaway prize that your target audience would be interested in.
We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering.
The best prize for a contest or giveaway is product or a subscription to your service, but if your business runs a bit differently, consider what else only your specific audience would be interested in.
In the same vein, share any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers.
Because this type of content also converts well, discount and sale alert posts are great ideas for promoting on Facebook as well.
Make sure your share your Facebook posts at times when your audience is online and engaged, or you could miss out on a lot of interaction.
Sprout Social gives you the opportunity to select optimal sending times when publishing your Facebook content , helping you reach the most people possible.
While there may be some overarching best practices, there will always be some content ideas and tactics that work better in some industries over others.
By creating a shunt from the portal vein to the hepatic vein, this intervention allows portal blood an alternative avenue for draining into systemic circulation.
In bypassing the flow-resistant liver, the net result is a reduced pressure drop across the liver and a decreased portal venous pressure.
Decreased portal venous pressure in turn lessens congestive pressures along veins in the intestine so that future bleeding is less likely to occur.
The reduced pressure also makes less fluid develop, although this benefit may take weeks or months to occur. Transjugular intrahepatic portosystemic shunts are typically placed by an interventional radiologist under fluoroscopic guidance.
Once access to the jugular vein is confirmed, a guidewire and introducer sheath are typically placed to facilitate the shunt 's placement.
This enables the interventional radiologist to gain access to the patient's hepatic vein by traveling from the superior vena cava into the inferior vena cava and finally the hepatic vein.
Once the catheter is in the hepatic vein, a wedge pressure is obtained to calculate the pressure gradient in the liver.
Following this, carbon dioxide is injected to locate the portal vein. Then, a special needle known as a Colapinto is advanced through the liver parenchyma to connect the hepatic vein to the large portal vein , near the center of the liver.
The channel for the shunt is next created by inflating an angioplasty balloon within the liver along the tract created by the needle.
The shunt is completed by placing a special mesh tube known as a stent or endograft to maintain the tract between the higher-pressure portal vein and the lower-pressure hepatic vein.
After the procedure, fluoroscopic images are made to show placement. Pressure in the portal vein and inferior vena cava are often measured. View Tomorrow's Tips.
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